Like any online business, UPPERVOID LLC (“UPPERVOID,” “we,” “us,” or “our”) needs to collect certain information about you to process orders, ensure the smooth operation of our business and website, and share relevant news and updates with our email subscribers.

This Privacy Policy (“Policy”) outlines the basis on which we process any personal data or other information collected about you or provided by you in the following circumstances:

(1) in connection with your use of our website (www.uppervoid.com, or the “Website”).

(2) when you interact with us in an “offline” manner, such as attending our pop-up events. This Privacy Policy does not cover our collection of employee data, business-related information, or other types of data.

References to “you,” “your,” and similar terms refer to our customers or specific users of this Website. Please read this Privacy Policy carefully to understand your rights regarding your information and how we collect, use, and process it. By accessing and using this Website, you agree to the practices described in this Privacy Policy. If you do not agree with this Privacy Policy or any part of it, you should not access the Website or provide us with your information.

Information We Collect

Information You Provide to Us

When you interact with us, you may choose to provide certain information, including:

• When You Contact Us: If you submit an inquiry through the Website or contact us by other means, we may receive your basic contact details, such as your name, email address, and phone number. We may also collect any other information you choose to include in your message.

• When You Place an Order or Initiate a Return: When you place an order or request a return, we collect your name, shipping and billing address, payment information, and any other details necessary to complete your order or process the return.

• When You Subscribe to Our Mailing List or Other Notifications: To add you to our notifications or mailing list, we may collect your name and email address.

• When You Participate in Our Events, Clubs, or Other Offline Interactions: If you engage with us in an “offline” setting—such as attending our running club or pop-up events—we may collect any additional information you provide at these events, including photographs of you.

Additionally, we retain details of your purchase history, product preferences, and any other information that may help enhance your shopping experience.

Information We Collect Automatically

When you visit our website, we automatically collect certain information sent to us by your computer, mobile device, or other access devices. This information includes your IP address, location, device information (including identifiers, names, and operating systems), mobile network information, and standard network data such as your browser type and the pages you visit on our website.

We use third-party services to enhance our ability to identify website visitors. As part of this service, we may provide these third parties with identifiers, including the IP address of our visitors, cookies, and processed email addresses obtained from your visit. We and the third parties use this data to gain more insights about our visitors and to contact them through other channels, such as email and/or direct mail. You have the right to opt out of this activity.

Reasons We Use Your Information

We process your information in order to fulfill our contract with you, for example:

• To provide you with our products, services, content, and features;

• To communicate with you regarding your purchases or customer service inquiries;

• To process and complete your orders, including sending you any necessary emails related to your order, such as order and shipping confirmations;

• To register and maintain your account or membership with us;

• To manage and provide services and customer support upon your request.

We obtain your consent to process your information in the following cases:

• To subscribe you to our newsletters or alerts;

• To verify our registered customers;

• To personalize our services for you;

• If you choose to opt-in to marketing, to communicate with you about products, services, marketing, promotions, events, and other news or information we believe may interest you.

To respond to you promptly and maintain our business relationship, based on our legitimate interests, we will use your information:

• To send you notices related to security, privacy, or administration (these communications are not marketing-oriented, and we do not rely on your consent, so you cannot opt out);

• To enforce the terms and conditions of our website;

• To personalize our website for you to ensure the content is presented in the most effective way for you and your device;

• To manage the website and conduct internal operations, including troubleshooting, data analysis, testing, research, statistics, and survey analysis;

• To ensure the security of our users, website, and business;

• To build and maintain community;

• To comply with legal obligations.

Any other processing may be necessary to comply with local laws and regulations.

Cookies and Tracking Technologies

Cookies

We use cookies to collect information about your browsing activities on our website over time, as well as across different websites, including the pages you visit on our site. A cookie is a small text file placed on your device by a web server. It is designed to store basic information and help websites and applications recognize your browser. We may use both session cookies and persistent cookies. Session cookies disappear after you close your browser, while persistent cookies remain after you close your browser and can be accessed each time you use this website. Cookies enable us to recognize and count users and understand how many users are browsing our website.

We also use third-party cookies, such as analytics tools from Google Analytics Inc., to collect statistical data. This means that data about your use of our website may be transmitted to the aforementioned company. If you have given consent, these cookies may be stored for up to 24 months. We may also use third-party cookies, such as those from Facebook, to deliver targeted information based on your previous activity on our website. This means that some information about your use of our website may be transmitted to Facebook Inc. The information we share with third-party companies does not contain personal information such as your name, email address, or phone number.

You can find more information about cookies and how to manage them at www.allaboutcookies.org.

You may choose to accept or disable cookies through your browser settings at any time. Some features may require cookies, so if you choose to disable them, your user experience may be limited.

Behavioral Advertising

We use your personal information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you.

• We share information about your use of this website, your purchase information, and your interactions with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases, this is done through the use of cookies or other similar technologies (depending on your location, you may need to consent to the use of these technologies).

You can opt out of targeted advertising in the following ways:

• Facebook: https://www.facebook.com/settings/?tab=ads

• Google: https://www.google.com/settings/ads/anonymous

Additionally, you can visit the Digital Advertising Alliance’s opt-out portal to opt out of some of these services: http://optout.aboutads.info.

Analytics Tools

We use Google Analytics, a web analytics tool that helps us understand how users interact with our website and provides insights into traffic patterns, helping us improve website design, the products we produce, and the services we offer. Like many services, Google Analytics uses first-party cookies to track user interactions. In our case, they are used to collect information about how users use our website. This information is used to compile reports and helps us improve the website. Our reports disclose website trends without identifying individual visitors.

You can opt out of Google Analytics without affecting your access to our website. For more information on opting out of being tracked by Google Analytics on all websites you use, please visit this Google page: https://tools.google.com/dlpage/gaoptout.

We use Shopify to operate our online store. You can learn more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy.

At UPPERVOID, we understand and acknowledge the importance of maintaining and using customer information responsibly.

Do Not Track Signals

Your browser settings may allow you to send a “Do Not Track” signal when you visit various websites. Our website is not configured to respond to “Do Not Track” signals received from browsers. Therefore, when we detect such signals from your browser, we do not alter our data collection and usage practices. To learn more about “Do Not Track” signals, you can visit http://www.allaboutdnt.com/.

How We Share Your Information

Unless otherwise stated in this Privacy Policy, we do not use or share your personal information with others. We may share your information with selected recipients based on your consent, as necessary, or when required or permitted by law. Specifically, we may share your personal information in the following ways:

• Sharing with Service Providers for Business Purposes: UPPERVOID may share the following categories of information with our service providers and vendors for one or more business purposes:

• Personal identifiers such as your name, contact information, clothing size, or gender;

• Internet or other network activity information, such as your IP address, approximate location, browser and/or device type, and other identifiers;

• Commercial information, such as purchase history;

• Financial information, including your credit card details and other payment information;

The service providers receiving this information assist us in performing a variety of functions and tasks, such as:

• Processing and completing orders and returns;

• Providing customer service and customer relationship management services;

• Offering data storage and disaster recovery services;

• Processing payments;

• Communicating with you;

• Assisting with hosting our events and partnerships;

• Promoting our products and services;

• Securing our website and preventing fraud;

• Providing analytics and helping us optimize our business;

• Verifying user identity and maintaining accounts;

• Ensuring the quality of our products and services.

The service providers we use collect, use, and disclose your information only to the extent necessary for them to perform the services they provide to us. However, certain service providers, such as payment gateways and other payment transaction processors, have their own privacy policies regarding the information we must provide to them for your purchase-related transactions. You should review the privacy policies of these service providers to understand how they handle the payment-related information we share with them.

In certain cases or when necessary, we may also share your information:

- With Our Partner Businesses or Organizations: When we collaborate with third-party organizations for promotional campaigns or events, we may share your information with the businesses or entities we partner with.

- With Professional Advisors: When necessary, we may share your information with professional advisors acting as service providers, such as lawyers, bankers, auditors, and consultants.

- For Legal Reasons and to Protect Our Website and Business: We may share your information based on legal obligations, or if we determine it is necessary to share your personal information to comply with applicable laws, respond to legal processes, enforce any applicable terms, cooperate with law enforcement, protect our or our users’ interests, or exercise or defend legal claims.

- In Connection with a Sale or Merger: We may share your personal information during negotiations or in connection with a change of company control (such as a reorganization, merger, or asset sale).

If you wish to opt out of having your personal data shared with third parties, please email us at contact@uppervoid.com.

Where We Store Your Information

We use Shopify to operate our online store, and as a result, your information will be transferred to Canada and stored there/processed in Canada. Your information may also be processed by personnel working for us or our service providers or partners outside of the European Economic Area (EEA). We will take all reasonable and necessary measures to ensure that your information is securely processed and in compliance with the provisions of this Privacy Policy.

Your Rights

European Union (EU)

If you are located in the European Economic Area (“EEA”), you have certain rights regarding your personal data. Some of these rights apply only in specific circumstances. We will respond to your request to exercise these rights without undue delay and, at the latest, within one month (this may be extended by up to two additional months in certain cases). To exercise any of these rights, please contact us at contact@uppervoid.com.

• Right of Access: You have the right to access the personal data we hold about you, how we use it, and with whom we share it.

• Right to Data Portability: You have the right to receive a copy of your personal data and request that we transfer it to a third party, subject to certain exceptions.

• Right to Rectification: You have the right to correct any inaccurate personal data we hold about you.

• Right to Erasure (“Right to be Forgotten”): In certain circumstances, you have the right to request that we delete your personal data.

• Right to Restriction of Processing (for Storage Only): In certain circumstances, you have the right to request that we stop processing your personal data, except for storage purposes.

• Right to Object: You have the right to object to our processing of your personal data.

• Right to Object to Marketing: You may opt out of marketing communications at any time by clicking “unsubscribe” at the bottom of our emails or managing your preferences in your account settings.

• Right to Withdraw Consent: If we rely on your consent to process your personal data, you have the right to withdraw that consent at any time by contacting us at contact@uppervoid.com.

To exercise any of these rights, please contact contact@uppervoid.com.

Please note that in many cases, these rights are subject to legal limitations. For example, if fulfilling your request would negatively impact other individuals, UPPERVOID’s trade secrets, or intellectual property, if there are overriding public interest reasons, or if legal obligations require us to retain your personal data.

Non-European Union Regions

The following section applies to all residents outside the EU. If you are a California resident, you have certain rights regarding your personal information under the California Consumer Privacy Act (CCPA). To exercise these rights, please refer to the “Exercising Your California Privacy Rights” section below.

• Right to Know: You have the right to know and review the personal data we have collected about you in the past 12 months, including:

• The specific pieces of personal information we have collected about you.

• The categories of personal information we have collected about you.

• The categories of sources from which we collected your personal information.

• The business or commercial purposes for collecting your personal information.

• The categories of third parties with whom we share your personal information.

• Right to Deletion: You have the right to request that we delete the personal information we have collected from you (and direct our service providers to do the same), subject to certain exceptions, including but not limited to cases where information is necessary for:

• Completing your transaction.

• Using information for internal, lawful purposes consistent with the context in which you provided it.

• Complying with legal obligations.

• Conducting scientific, historical, or statistical research in the public interest that adheres to all other applicable privacy laws.

• Complying with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et seq.).

• Protecting your or other users’ free speech rights.

• Fixing system vulnerabilities.

• Protecting your security and prosecuting those responsible for security breaches.

• Performing a contract between you and us.

• Providing goods or services to you.

• Right to Opt Out of the Sale of Your Data: You have the right to opt out of the sale of your personal information to third parties.

• Other Rights: You may request information about our disclosure of your personal information to third parties for their direct marketing purposes during the preceding calendar year. This request is free and may be made once per year. You also have the right not to be discriminated against for exercising any of the above rights.

Exercising Your Privacy Rights (Including CCPA Requests)

To request access to or deletion of your personal information, or to exercise any other data rights under California law, please contact us using one of the following methods:

• Web Form: Submit your request through our online web form.

• Email: Send an email to contact@uppervoid.com to exercise your rights. Please include your full name and the reason for your request to help us process it efficiently.

Response Time and Format

We may require certain information from you to verify your identity and respond to your request. We aim to respond to access or deletion requests within 45 days of receiving them. If we need more time, we will inform you in writing with the reason and the extended timeframe.

Age Requirements

The uppervoid.com website is intended for users aged 18 and above. If you are under 18 years old, you must not submit any personal information to us without the written consent of your parent or legal guardian. Parental consent can be sent to contact@uppervoid.com.

Security Measures

We regularly scan our website for security vulnerabilities and known weaknesses to make your visit as safe as possible. Your personal information is stored in secure networks, accessible only to a limited number of individuals with special access rights, who are required to keep the information confidential.

Additionally, all sensitive/credit card information you provide is encrypted using Secure Socket Layer (SSL) technology. When users place an order, enter, submit, or access their information, we implement a variety of security measures to maintain the safety of their personal data.

All transactions are processed through a secure payment gateway provider and are not stored or processed on our servers.

Social Features

Certain features on this website allow you to interact with third-party services or platforms (such as social networks) while using the site (“Social Features”). These features include functionalities that let you:

• Click and visit UPPERVOID’s pages on third-party platforms (e.g., Facebook).

• “Like” or “Share” our content on those platforms.

Using Social Features may result in third parties collecting and/or using your information. If you use Social Features or similar third-party services, any information you post or disclose may become publicly visible through the third-party service. Both UPPERVOID and third parties may have access to information about you and your interactions with this website and third-party services.

Third-Party Links

Our website may contain links to third-party websites operated by external organizations. We do not control these platforms and are not responsible for their content, privacy policies, or data handling practices.

Information that you share in public or semi-public areas—such as social media platforms like Facebook or Twitter—may be viewed by other users of this website and/or users of the third-party platforms. The use of such information by us or third parties is not restricted.

Unless explicitly stated otherwise on this website, the inclusion of third-party links does not indicate any endorsement of the content, owners, or operators of those platforms. We explicitly disclaim any and all liability for the actions of third parties, including but not limited to their use and/or disclosure of personal information. Any data you submit directly to third parties is governed by their privacy policies.

Data Sharing and Third-Party Processors

We only share your data with our employees, agents, and subcontractors as necessary to:

• Process and fulfill orders according to our Terms and Conditions.

• Complete other business operations outlined in the sections above.

When sharing data with third parties, we provide only the information necessary for them to perform their services. We require all third parties to:

• Respect the security of your personal data.

• Process your data in compliance with the law.

• Use your data only for the purposes specified by us and not for their own purposes.

If we discontinue a third-party service provider, we ensure that your data is deleted or anonymized from their systems.

We may also share general statistical information about our website users, sales patterns, traffic data, and related metrics with reputable third parties using cookies. Website analytics data may be collected and processed on our behalf by third-party service providers. Any shared information will never include identifiable personal details.

Legal Disclosure

We may disclose your data to law enforcement, regulators, or legal advisors when required by law or in connection with suspected criminal activity.

Policy Changes

We may update our Privacy Policy from time to time. Any updates to our Privacy Policy will only apply to information collected after the date of the policy change.

When we make updates to our Privacy Policy, we will indicate the changes on our website. Please check our website regularly to stay informed about any modifications to our Privacy Policy.

Contact Information

We welcome any questions, comments, or concerns regarding privacy matters. If you have any privacy-related inquiries or other feedback, please contact us at contact@uppervoid.com.

Complaints

If you have any complaints about how we handle your personal data, please contact us at contact@uppervoid.com. We will respond to your request as soon as possible.